Pregnancy and new motherhood come with a flood of advice—some of it helpful, much of it wildly misleading. And when it comes to skincare, the myths are endless. Suddenly, every aunt, colleague, and mommy forum has an opinion on what’s “safe” and what’s “toxic.” Though the irony is not lost on us given the topic of this post, here's what we think about the more common skincare myths for pregnant and new moms.

Myth #1: You Have to Ditch All Skincare Products During Pregnancy

It’s true that some skincare ingredients should be avoided (hello, retinol and high-dose salicylic acid), but that doesn’t mean you need to abandon your entire routine. Many ingredients—like hyaluronic acid, niacinamide, and vitamin C—are perfectly safe and can help your skin stay balanced through hormonal shifts.

Pro Tip: If you’re unsure about an ingredient, check the EWG Skin Deep Database or consult a dermatologist.

Myth #2: Natural Means Safe

Many people assume that “natural” or “organic” automatically equals “safe.” But plenty of natural ingredients can trigger irritation or allergic reactions—think essential oils like peppermint and citrus, which can make your skin more sensitive to sunlight.

Instead of falling for labels, focus on evidence-based safety. Even lab-created ingredients like ceramides and peptides are often gentler than their natural counterparts.

Myth #3: Stretch Marks Are 100% Preventable

Every mom has heard the promise: “Use this cream, and you won’t get stretch marks!” Unfortunately, genetics play a huge role, and no product can guarantee prevention. That said, keeping your skin well-hydrated with ingredients like shea butter, rosehip oil, and glycerin can help improve elasticity and reduce itchiness.

Real Talk: Stretch marks fade over time. Instead of chasing “miracle” creams, focus on nourishing your skin and embracing your body’s changes.

Myth #4: Pregnancy Glow is Guaranteed

Sure, some women radiate that dewy, lit-from-within glow during pregnancy, but for others? It’s more like a never-ending breakout fest. The surge in hormones can lead to acne, melasma (aka “pregnancy mask”), and unpredictable skin changes.

Solution: Stick to gentle, non-comedogenic products, and don’t be afraid of using azelaic acid—a pregnancy-safe option for breakouts and hyperpigmentation.

Myth #5: You Can’t Treat Hyperpigmentation Until After Birth

Melasma and dark spots are common during pregnancy, but you don’t have to wait until postpartum to address them. Safe brightening ingredients include niacinamide, vitamin C, and azelaic acid. Just don’t skip sunscreen—UV exposure makes melasma worse!

Mom Hack: Opt for a mineral sunscreen with zinc oxide—it’s safer and more effective at preventing pigmentation from worsening.

Myth #6: Breastfeeding Moms Can’t Use Actives

While some actives (like retinoids) should still be avoided, many others are totally fine while breastfeeding. Gentle exfoliants like lactic acid and antioxidants like vitamin C can keep your skin looking fresh without harm.

If you’re ever in doubt, check with your doctor or use the LactMed Database to verify safety.

Skincare That Works—Without the Stress

Motherhood is overwhelming enough without falling for outdated skincare myths. Focus on what’s truly safe and effective: hydration, sun protection, and gentle actives. And above all, don’t let fear-based advice dictate your self-care.